Choice Hotels EMEA is the newly formed division of Choice Hotels International, creating a hub of hospitality franchise excellence to collaborate with local market teams to support your business.
Strongly supported by Choice Hotels International, the global hospitality franchise company recognised for 80+ years of experience and innovation, we understand that in today’s changing distribution landscape it is more important than ever to have a skilled team in your area.
Successful businesses are built on successful partnerships. To us it’s a collaborative and mutual approach. It’s also about investing in ourselves, so we can continue to deliver expert-crafted training programs, national marketing initiatives, a market leading loyalty program and one of the industry’s strongest reservations systems.
From our cutting-edge global distribution systems to property level operational support, our focus is on driving guests through your doors, increasing your revenue and reducing your costs.
Four distinct brands giving franchisees and guests the most choice
Brands established with individuality to offer more appeal to hotel owners and help them be more successful
1.2M € collective budget to support EMEA hotels with marketing initiatives
Multi-channel marketing: direct, digital, online, social, print & TravelTop6™
Choice Hotels’ award-winning loyalty program now counts more than 600,000 members across EMEA
Offering the opportunity to drive loyalty and generate bookings at a lower cost
Global & regional sales teams with direct access to source markets
Including; transient & corporate, OTAs, TMCs, consortia, tour operators, wholesalers, distribution partners & institutions…
A comprehensive program to increase revenue to your property
Delivering an average 6-to-1
ROI, through forecasting recommendations from experienced revenue managers
ChoiceEDGE, our central reservation system (CRS) services 4.500 hotels
ChoiceADVANTAGE, our property management system is your gateway to our entire ecosystem
Resources, expertise, in-field consultation & onboarding support
ChoiceCENTRAL, ChoiceNOW & ChoiceUNIVERSITY: our systems supporting your operations
We are reducing our carbon footprint with Room to be Green
Choice Hotels is committed to ethical, non-exploitative and non-discriminatory business conduct
Committed to provide support, ressources and tools to succeed
350+ diverse and trusted properties in EMEA and 7500+ worldwide
The only hotel company with 100% fully franchised portfolio
Choice Privileges drives loyalty and generates bookings at lower cost
Representing more than 350 properties in the EMEA, open or under development, we offer four diverse brands, from the unique ‘soft brand’ of the high-class Ascend Hotel Collection, to the midscale Clarion, Quality and Comfort
From the brand promise of upscale accommodation to the guarantee of comfortable economy stops, we recognise the importance of fitting independent operators with the requirements and options they need to grow and thrive.
Copyright © 2002-2023 Choice Hotels International, Inc.
