Meet the team.

Choice Hotels EMEA’s business development and leadership team bring a depth of professional industry experience to every partnership.

Along with a dedicated drive to invest every property with distribution and revenue building opportunities, our team of senior property and business performance consultants and brand and product specialists are on-hand and ready to help turn partner business goals into reality.

Jonathan Mills
CEO, Choice Hotels EMEA

Choice Hotels EMEA is the newly formed division of Choice Hotels International, creating a hub of hospitality franchise excellence to collaborate with local market teams to support their business. 

With 80+ years of experience, and an unwavering commitment to franchisees and their success, we provide our owners with the support, resources, and tools it takes to help them succeed.

Choice Hotels brands are evolving to reflect the needs of travellers today and our franchisees performance objectives… As well as launch additional new performance solutions on offer…

We are the hotel performance solutions partner exclusively for franchisees; shaping and redefining the future of hospitality franchising.

Development Team

Tobias Reinecke

Investment and Strategic Partnership Director, EMEA

Arnoud Vink

Senior Advisor France

Clément Merveille

Development Director, Western Europe

Nick Barber

Development, UK

How can we help you?

Choice Hotels offers property support, marketing and technology for franchisees.

Executive Team Summary




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