Choice Hotels EMEA is the newly formed division of Choice Hotels International, creating a hub of hospitality franchise excellence to collaborate with local market teams to support their business. 

With 80+ years of experience, and an unwavering commitment to franchisees and their success, we provide our owners with the support, resources, and tools it takes to help them succeed.

Choice Hotels brands are evolving to reflect the needs of travellers today and our franchisees performance objectives… As well as launch additional new performance solutions on offer…

We are the hotel performance solutions partner exclusively for franchisees; shaping and redefining the future of hospitality franchising.