Our business is youTM

From the unique high-class Ascend Hotel Collection, to the upper midscale Clarion and Sleep, to midscale Quality and Comfort, our global reputation for service and value continues to grow superior shares of leisure, business and experience-seeking travellers across the region.


Stylish, unique and luxurious. Our upscale soft-brand gives operators the freedom to retain their own signature styles and personalities, while opening their doors to a booming market of leisure, corporate and experience-seeking travellers alike.

Upper Midscale

Awarded for superior service and facilities, our upper midscale range caters for the discerning business and leisure guest looking for top quality, driving exceptional room nights and high volumes of returning guests.


Internationally trusted for comfortable rooms, clean facilities and the guarantee of a good night’s rest. Our midscale properties enjoy a market leading share of regional and city travellers who recognise our brand’s exceptional value.

Wonder-Fully Original.

Discover in Style.

Be Delighted.

Your Hub, on the Go.

Is your hotel a good candidate for financing? What are the key principles in choosing a profitable location? What is the difference between soft branding and hard branding?
Taking your business to the next level can be a daunting prospect. Luckily, our in-depth but easy to read White Papers help give operators clear-headed perspectives and insights into key industry topics and important market trends.
Download now to get ahead and in-the-know.


Are you struggling to keep hotel costs low?​

You don’t need to go it alone. Find out how we can help you reduce expenses while growing market share.

Super Branding

Ascend Brochure

Partner Brochure