Our business is you^TM

From the unique high-class Ascend Hotel Collection, to the upper midscale Clarion and Quality, to midscale Comfort, our global reputation for service and value continues to grow superior shares of leisure, business and experience-seeking travellers across the region.

Upscale

Stylish, unique and luxurious. Our upscale soft-brand gives operators the freedom to retain their own signature styles and personalities, while opening their doors to a booming market of leisure, corporate and experience-seeking travellers alike.

Upper Midscale

Awarded for superior service and facilities, our upper midscale range caters for the discerning business and leisure guest looking for top quality, driving exceptional room nights and high volumes of returning guests.

Midscale

Internationally trusted for comfortable rooms, clean facilities and the guarantee of a good night’s rest. Our midscale properties enjoy a market leading share of regional and city travellers who recognise our brand’s exceptional value.

Ascend
Memorable, boutique, unique.

Clarion
Get together here.

Quality
Rest, relax, unwind.

Comfort
Rested. Set. Go.

Is your hotel a good candidate for financing? What are the key principles in choosing a profitable location? What is the difference between soft branding and hard branding?

Taking your business to the next level can be a daunting prospect. Luckily, our in-depth but easy to read White Papers help give operators clear-headed perspectives and insights into key industry topics and important market trends.

Download now to get ahead and in-the-know.

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