Our business is youTM

From the unique high-class Ascend Hotel Collection, to the upper midscale Clarion and Sleep, to midscale Quality and Comfort, our global reputation for service and value continues to grow superior shares of leisure, business and experience-seeking travellers across the region.


Stylish, unique and luxurious. Our upscale soft-brand gives operators the freedom to retain their own signature styles and personalities, while opening their doors to a booming market of leisure, corporate and experience-seeking travellers alike.

Upper Midscale

Awarded for superior service and facilities, our upper midscale range caters for the discerning business and leisure guest looking for top quality, driving exceptional room nights and high volumes of returning guests.


Internationally trusted for comfortable rooms, clean facilities and the guarantee of a good night’s rest. Our midscale properties enjoy a market leading share of regional and city travellers who recognise our brand’s exceptional value.

Wonder-Fully Original.

More about Ascend

Discover in Style.

More about Clarion

Be Delighted.

More about Quality

Your Hub, on the Go.

More about Comfort

Are you struggling to keep hotel costs low?​

You don’t need to go it alone. Find out how we can help you reduce expenses while growing market share.

Book a consultation now

Super Branding

Ascend Brochure

Partner Brochure