Our business is you
There’s never been a better time to reach your goals.
Find out how we can help.
Why Choice Hotels
Our business is you
There’s never been a better time to reach your goals.
Find out how we can help.
Why Choice Hotels
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80+ Years Hospitality Experience

Committed to provide support, resources and tools to succeed

3rd
Largest
Hotel Company

350+ diverse and trusted properties in EMEA and 7,500+ worldwide

Globally Recognised Franchise

The only hotel company with 100% fully franchised portfolio

54M+
Loyalty Members

Choice Privileges drives loyalty and generates bookings at a lower cost

Choice Hotels is committed to your success

Built on 80 years of experience and innovation, and with more than 7,500 hotels worldwide, we understand the importance of having a skilled support network in your corner.

As the region’s leading hotel franchise, we invest our partnerships with unrivalled marketing and distribution opportunities, global recognition and the local presence needed to turn individual business goals into reality.

By connecting with our expert team you’ll have access to our market-leading loyalty rewards program, as well as the training programs, powerful marketing initiatives, PR campaigns and reservation channels designed to lower your costs, extend your reach and accelerate property performance.

Your success is our success.
Find out more
We joined Choice Hotels as an Ascend Collection member to get a greater distribution level for our property. The partnership has also allowed us to have about a 36% reduction in our preferred supplier costs - and of course everyone loves to improve their bottom line. Choice Hotels has enabled us to do that, while working with a team of experienced operators who have come from the industry. It really is a great partnership for us.
Jye Segboer
Jye Segboer CH Boutique Hotels, Ascend Hotel Collection
We joined Choice Hotels 14 years ago under the Comfort brand which gave us access to lots of new distribution areas. I weighed the budget we had to spend on our marketing with what Choice Hotels could achieve, and found they would penetrate the market a lot better for us. Over the years, we have seen our revenue grow considerably working with revenue managers and the broader team at Choice Hotels.
Nick Uit den Bogaard
Nick Uit den BogaardComfort Resort Blue Pacific
We joined the revenue management program 12 months after going through a major drought which really impacted business in Northern NSW. We knew something had to change, and after talking to the team and joining the program we saw a really positive difference. They’ve got a fantastic team behind them.
Mick Cikota
Mick CikotaEcono Lodge Moree
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Our Brands

Choice Hotels EMEA offers five diverse brands, from the unique ‘soft brand’ of the high-class Ascend Hotel Collection, the upscale Sleep and Clarion to the midscale Quality and Comfort

Strongly supported by Choice Hotels International, a global company recognised for 80 years of growth and innovation, our brand recognition and reputation for quality and value continue to ensure the business of leisure and business travellers alike.
Is your hotel a good candidate for financing? What are the key principles in choosing a profitable location? What is the difference between soft branding and hard branding?
Taking your business to the next level can be a daunting prospect. Luckily, our in-depth but easy to read White Papers help give operators clear-headed perspectives and insights into key industry topics and important market trends.
Download now to get ahead and in-the-know.
Explore our White Papers

Choice PrivilegesTM

Choice Hotels’ award-winning loyalty program now rewards over 600,000 members across EMEA for their business, driving a huge volume of direct online bookings and providing significant value to our network of franchisees. Find out how Choice Privileges can benefit your business.

Contact us

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Are you struggling to keep hotel costs low?​

You don’t need to go it alone. Find out how we can help you reduce expenses while growing market share.
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Our business is you.

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