80+ Years Hospitality Experience

Committed to provide support, resources and tools to succeed

Hotel Company

350+ diverse and trusted properties in EMEA and 7,500+ worldwide

Globally Recognised Franchise

The only hotel company with 100% fully franchised portfolio

Loyalty Members

Choice Privileges drives loyalty and generates bookings at a lower cost

Choice Hotels is committed to your success

Built on 80 years of experience and innovation, and with more than 7,500 hotels worldwide, we understand the importance of having a skilled support network in your corner.

As the region’s leading hotel franchise, we invest our partnerships with unrivalled marketing and distribution opportunities, global recognition and the local presence needed to turn individual business goals into reality.

By connecting with our expert team you’ll have access to our market-leading loyalty rewards program, as well as the training programs, powerful marketing initiatives, PR campaigns and reservation channels designed to lower your costs, extend your reach and accelerate property performance.

Your success is our success.
Strongly supported by Choice Hotels International, a global company recognised for 80 years of growth and innovation, our brand recognition and reputation for quality and value continue to ensure the business of leisure and business travellers alike.
Is your hotel a good candidate for financing? What are the key principles in choosing a profitable location? What is the difference between soft branding and hard branding?
Taking your business to the next level can be a daunting prospect. Luckily, our in-depth but easy to read White Papers help give operators clear-headed perspectives and insights into key industry topics and important market trends.
Download now to get ahead and in-the-know.

Choice PrivilegesTM

Choice Hotels’ award-winning loyalty program now rewards over 600,000 members across EMEA for their business, driving a huge volume of direct online bookings and providing significant value to our network of franchisees. Find out how Choice Privileges can benefit your business.


Are you struggling to keep hotel costs low?​

You don’t need to go it alone. Find out how we can help you reduce expenses while growing market share.

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